Herchcovitch;Alexandre
Herchcovitch;Alexandre is the São Paulo designer label of Brazilian fashion designer Alexandre Herchcovitch, offering authorial fashion for women, men and children. It shows at São Paulo Fashion Week and sells mainly through its own channels.
| Designer | Alexandre Herchcovitch |
|---|---|
| Base | São Paulo, Brazil |
| Runway | São Paulo Fashion Week |
| Categories | Women, men, children, accessories |
| Website | herchcovitchalexandre.com.br |
What is Herchcovitch;Alexandre?
Herchcovitch;Alexandre is the label of Alexandre Herchcovitch, one of Brazil's best-known fashion designers. The brand describes itself as authorial fashion drawing on more than 30 years of creation from the designer's atelier in São Paulo. Herchcovitch returned to the creative direction of his own brand in December 2022.
Products and positioning
The range covers clothing for women, men and children, together with accessories such as glasses, jewellery and stationery. The label also offers made-to-measure and made-to-order pieces, and has worked on collaborations including a line with the sportswear brand Olympikus.
Its spring/summer 2027 collection opened São Paulo Fashion Week N61 in October 2026, with a gothic and romantic mood, lighter garments shaped through cut, seams and darts, and tulle and cotton voile shown openly rather than as lining.
Distribution
- A physical store
- Its own e-commerce
- Exclusive appointments
- A partnership with NK Store, which sells selected pieces to order in its multi-brand stores
Why it matters
The label keeps one of Brazil's most recognised designer names active on the São Paulo runway, with a direct-to-client model built around its own store, online shop and appointments.
Frequently asked questions
Who is behind Herchcovitch;Alexandre?
The label is led by Brazilian designer Alexandre Herchcovitch, who returned to the creative direction of his own brand in December 2022.
Where can you buy Herchcovitch;Alexandre?
The brand sells through its own store, e-commerce and appointments, and selected pieces are available to order at NK Store.