Patricia Bonaldi
Patricia Bonaldi is a Brazilian designer label founded by the Minas Gerais designer of the same name, now known internationally as PatBO. It began with long embroidered party dresses and has expanded into ready-to-wear, bridal, swimwear, accessories and home.
| Founder | Patricia Bonaldi |
|---|---|
| Origin | Uberlândia, Minas Gerais |
| International label | PatBO |
| Points of sale | More than 250 in 25 countries |
| Website | patbo.com |
What is Patricia Bonaldi?
Patricia Bonaldi is a Brazilian luxury womenswear brand founded by designer Patricia Bonaldi, who comes from Uberlândia in Minas Gerais. Its international label is PatBO.
Products and positioning
The brand was born in the world of long, embroidered party dresses, and embroidery remains central to its identity. The offer has since widened to:
- Bridal wear and a Wedding Edit for brides and guests
- Ready-to-wear dresses, tops and sets
- Swimwear and beach cover-ups
- Shoes, bags and a home line
Demand for more casual pieces during the pandemic accelerated the move into everyday wear.
Distribution
In Brazil the brand operates its own stores, including a 1,500 square metre flagship on Rua Haddock Lobo in São Paulo's Jardins district that combines retail with a café and bar. International expansion began in 2017 and the brand has reported more than 250 points of sale in 25 countries. It opened a store in New York, showed on the New York Fashion Week calendar and sells online through patbo.com.
Why it matters
Patricia Bonaldi is one of the few Brazilian designer brands to build an international presence on the strength of artisanal embroidery, combining its own retail with global wholesale.
Frequently asked questions
Who is Patricia Bonaldi?
Patricia Bonaldi is a Brazilian fashion designer from Minas Gerais and the founder of the label known internationally as PatBO.
What does PatBO sell?
PatBO sells embroidered dresses, bridal wear, ready-to-wear, swimwear, shoes and bags.