Paula Raia

Paula Raia is a Brazilian designer womenswear label created by São Paulo designer Paula Raia. It is known for asymmetric cut outs, layered fabrics and sculpted volumes, with collections presented through sensory, art driven shows.

What is Paula Raia?

Paula Raia is a Brazilian designer label led by fashion designer Paula Raia and presented in São Paulo. Her work is described as delicate and harmonious, and each collection is built around an energetic, spiritual or esoteric story behind its creative process.

Products and positioning

The label produces womenswear and accessories, including tops, skirts, dresses, tailoring, cardigans, leggings and belts. Signature techniques include:

• Asymmetric cut outs and overlays
• Mixing of fabrics, including heavy materials in dense colours
• Controlled or exaggerated volume, with a marked waist and fuller hips
• Deep necklines falling off the shoulders

For its winter 2022 collection the brand created low boots and shoes in partnership with Alexandre Birman. Paula Raia has also designed a trousseau collection of home textiles for Trousseau.

History

The brand showed at São Paulo Fashion Week until 2017, then presented its summer 2022 collection on film at Lajedo de Pai Mateus in Paraíba before returning to a live runway in São Paulo. In 2023 it staged an art installation in an abandoned house in the Jardins district.

Why it matters

Paula Raia represents the conceptual, craft led side of Brazilian luxury fashion, using immersive presentations rather than conventional runway schedules.

Frequently asked questions

Who is behind the Paula Raia brand?

The label is led by Brazilian fashion designer Paula Raia and presents its collections in São Paulo.

What is Paula Raia known for?

Paula Raia is known for asymmetric cut outs, layered fabrics and sculpted volumes, presented through art driven, sensory shows.

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