Abadia
Abadia is a Saudi luxury womenswear label founded by Shahd AlShehail. It makes modern modest dresses, kaftans and separates, often using deadstock fabrics, and is stocked internationally.
| Founder | Shahd AlShehail |
|---|---|
| Origin | Saudi Arabia |
| Category | Luxury modest womenswear |
| Milestone | First Saudi label on Net-a-Porter (2024) |
| Website | shop.abadia.me |
What is Abadia?
Abadia is a Saudi womenswear brand founded by Shahd AlShehail, a former NGO worker who serves as CEO and creative director. The family run label is owned by AlShehail and her aunt and presents itself as a conscious luxury brand rooted in the heritage of the Arabian Peninsula.
Products and positioning
The collections centre on fluid, modest silhouettes such as maxi and drape dresses, kaftans, tops and skirts. Abadia works with local craftspeople and draws on luxury deadstock materials and leftover fabrics from garment manufacturing, using leather only when its sourcing and tanning can be fully traced.
Distribution
In 2024 Abadia became the first Saudi label to launch on Net-a-Porter. It is stocked in cities including Riyadh, Dubai, New York, San Francisco, Kuwait City, Florence, New Orleans and Austin, and has launched in London at Browns, Selfridges and Harrods. The brand also sells through its own online shop and has shown on the runway at Riyadh fashion week.
Why it matters
Abadia is one of the Saudi labels carrying the kingdom's growing design scene to global luxury retail, combining modest fashion with responsible material sourcing.
Frequently asked questions
Who founded Abadia?
Abadia was founded by Shahd AlShehail, who leads the Saudi label as CEO and creative director.
Where is Abadia sold?
Abadia sells through its own online shop and retailers such as Net-a-Porter, Browns, Selfridges and Harrods.