9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

Alohas

Spain

Alohas is a Spanish footwear brand founded by four friends, selling women's leather and suede sandals and espadrilles. It positions itself as sustainable, affordable and stylish.

Facts
OriginSpain
FoundersFour friends from Spain
Core productWomen's leather and suede sandals
PackagingCotton bag instead of a box
Segment
Mid-market
Categories
Footwear
Sales channels
E-commerce

What is Alohas?

Alohas is a footwear brand from Spain. A profile in Fashion Journal says it was founded by four friends from Spain, and that its shoes are made by artisans in the country.

Products and positioning

The core range is women's leather and suede sandals. A newer espadrille collection comes in several colours and has recyclable soles made from jute. The espadrilles are pitched as a casual-chic beach look.

The brand describes itself as offering sustainable, affordable and stylish footwear with an environmental focus. The article notes that orders ship without boxes, in a handcrafted cotton bag.

Distribution

Sales are made online through the brand's Australian web shop. The sandals are made by hand and the espadrille soles are recyclable.

Frequently asked questions

Where is Alohas from?

Alohas is a Spanish footwear brand, and its shoes are made by artisans in Spain.

What does Alohas sell?

Alohas sells women's leather and suede sandals, plus a newer espadrille collection.

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