Amélie Pichard
Amélie Pichard is a French shoe and accessories label founded by the designer of the same name. The eponymous brand makes footwear, bags and accessories, and has released a vegan line created with Pamela Anderson.
| Founder | Amélie Pichard |
|---|---|
| Country | France |
| Core category | Shoes and accessories |
| Notable collaboration | Vegan line with Pamela Anderson |
| Website | ameliepichard.com |
What is Amélie Pichard?
Amélie Pichard is the eponymous label of the French shoe and accessories designer Amélie Pichard. The brand works primarily in footwear, with bags and accessories alongside, and has been featured by international fashion and beauty titles as one of the cool French shoe names favoured by fashion insiders.
Products and positioning
Shoes are the core of the business. The brand has also explored sunglasses, through a collaboration with Garrett Leight, and bags. A notable project was a vegan line created with and funded by Pamela Anderson, with part of the proceeds going to the Pamela Anderson Foundation. It comprised seven shoe styles inspired by Saint-Tropez, offered in black, white, metallic red and denim, and made from Alcantara, nylon and plexiglass, plus a limited edition bag. The campaign was photographed by David LaChapelle.
Distribution
The vegan collection was launched through Opening Ceremony in Los Angeles and selected Paris stores including Colette, followed by a shop in shop at Tom Greyhound in the Marais district of Paris. The brand also sells through its own website.
Why it matters
Amélie Pichard is an example of a designer led French accessories label that uses collaborations and material innovation, such as animal free footwear, to stand out in the premium shoe market.
Frequently asked questions
Where is Amélie Pichard from?
Amélie Pichard is a French shoe and accessories brand named after its designer.
Does Amélie Pichard make vegan shoes?
Yes. The brand created a vegan line with Pamela Anderson, made from materials such as Alcantara, nylon and plexiglass.