Minuit sur Terre
Minuit sur Terre is a French vegan footwear brand that makes women's shoes without leather, wool or silk. Its shoes use plant-based materials, including cereal-based alternatives to leather, and are made in Portugal.
| Country | France |
|---|---|
| Product | Vegan women's shoes |
| Production | Porto region, Portugal |
| Launch funding | Crowdfunding on KissKissBankBank |
| Website | minuitsurterre.com |
What is Minuit sur Terre?
Minuit sur Terre is a French brand of vegan women's shoes. It was created by Marie, who designed the first shoes with her sister, with the aim of making vegan fashion feel glamorous. The brand uses no leather, wool or silk.
History
The company launched in the late 2010s with a crowdfunding campaign on the French platform KissKissBankBank. Its first sizes were limited at launch because each new shoe mould represented a significant investment, and the founders planned several collections a year as the business grew. The start-up has since developed further around its vegan materials.
Products and positioning
Minuit sur Terre designs elegant women's footwear made from alternative materials. Its early shoes used a material derived from maize and other cereals as a substitute for animal leather, and the brand has continued to work with plant-based textiles.
- Women's shoes and boots
- Vegan, plant-based uppers
- Manufactured in the Porto region of Portugal
Production in the Porto region was chosen for its footwear expertise, quality and working conditions.
Distribution
The brand sells primarily through its own online shop, minuitsurterre.com.
Why it matters
Minuit sur Terre is one of the French labels that helped bring vegan footwear into a more fashion-led, feminine register, using material innovation as its main point of difference.
Frequently asked questions
Where are Minuit sur Terre shoes made?
Minuit sur Terre shoes are made in the Porto region of Portugal.
What are Minuit sur Terre shoes made of?
They contain no leather, wool or silk and use plant-based materials, including a cereal-derived alternative to leather.