9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

Bobbies

France

Bobbies is a French shoe and leather goods brand whose models are conceived and designed in Paris. Production takes place in Portugal and Spain.

Facts
Design baseParis, France
ManufacturingPortugal and Spain
Own storesParis, Bordeaux, Lyon, Aix-en-Provence, Brussels, Amsterdam, London
RangeShoes, bags, belts and wallets
Websitebobbies.com
Segment
Premium
Categories
FootwearBagsAccessories
Sales channels
Own storesWholesaleE-commerce

What is Bobbies?

Bobbies is a French footwear and leather goods brand. Its website says that its models are first conceived and designed in Paris and then manufactured in Portugal and Spain.

Products and positioning

The range covers shoes for men and women, including sneakers, boots, ankle boots and oxfords. Alongside footwear, the brand sells handbags, shoulder bags, belts, wallets and other fashion accessories.

Distribution

Bobbies sells through fashion boutiques in France and around the world, and through its own stores. The website lists stores in Paris, Bordeaux, Lyon, Aix-en-Provence, Brussels, Amsterdam and London, and says the brand opened its first shoe store across the Channel in London. The brand also lists reseller boutiques on its site, for example in Switzerland.

Why it matters

Bobbies is an example of a French accessible-luxury style footwear label that combines a Paris design base, European manufacturing and a mix of own retail and independent wholesale.

Frequently asked questions

Where is Bobbies from?

Bobbies is a French brand, with models designed in Paris and manufactured in Portugal and Spain.

What does Bobbies sell?

Bobbies sells men's and women's shoes such as sneakers, boots and oxfords, plus handbags, belts, wallets and accessories.

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