Anju Modi
Anju Modi is an Indian designer label rooted in traditional weaves and crafts, led by the designer of the same name. Modi is a founder member of the Fashion Design Council of India and won the Filmfare Award for Best Costume Design for Bajirao Mastani.
| Designer | Anju Modi |
|---|---|
| Active since | 1990 |
| Origin | India |
| Award | Filmfare Best Costume Design, 2016 |
| Affiliation | Founder member, FDCI |
| Website | anjumodi.com |
What is Anju Modi?
Anju Modi is an Indian designer label led by Anju Modi, a fashion and costume designer who has worked in the Indian fashion industry since 1990. Her work translates Indian heritage into contemporary clothing.
History
Modi is a founder member of the Fashion Design Council of India (FDCI) and has presented collections on its runways. She became widely known beyond fashion through film costume design, notably for Goliyon Ki Raasleela Ram-Leela (2013) and Bajirao Mastani, for which she won the 2016 Filmfare Award for Best Costume Design. She also worked on Sye Raa Narasimha Reddy (2019).
Products and positioning
The label is known for its expertise in weaves and crafts. Modi describes weavers and craftsmen as her mentors and has built a substantial library in:
- Weaving and handloom textiles
- Vegetable dyeing
- Block printing
- Traditional embroidery
Her guiding philosophy is that "design has no language".
Why it matters
Modi's long collaboration with artisans across India makes the label a reference for craft-led luxury, and her film work has brought historic Indian dress to a mass audience.
Frequently asked questions
Who is Anju Modi?
Anju Modi is an Indian fashion and costume designer, a founder member of the FDCI, known for craft-led clothing and film costumes.
Which films did Anju Modi design costumes for?
Her film work includes Goliyon Ki Raasleela Ram-Leela and Bajirao Mastani, which won her the 2016 Filmfare Award for Best Costume Design.