Mrunalini Rao
Mrunalini Rao is an Indian couture label based in Hyderabad, founded by the NIFT-trained designer of the same name. It makes bridal, fusion and occasion Indian wear built on surface design and traditional crafts.
| Base | Hyderabad, India |
|---|---|
| Founder | Mrunalini Rao |
| Focus | Bridal and fusion couture |
| Sister label | Uri by Mrunalini Rao |
| Website | mrunalinirao.com |
What is Mrunalini Rao?
Mrunalini Rao is a couture fashion label from Hyderabad, with its studio in Jubilee Hills. It is led by designer Mrunalini Rao, a graduate of the National Institute of Fashion Technology (NIFT) who worked under established design houses and sold her designs through exhibitions before setting up her own studio.
Products and positioning
The label blends traditional Indian crafts with contemporary elements, and surface design is its main strength. Collections feature dramatic silhouettes, fluid fabrics and detailed handwork, with each garment developed from white fabric to finished piece. The focus is on timeless, handcrafted clothing rather than fast trends.
- Bridal wear
- Fusion wear
- Festive and occasion Indian wear
A sister line, Uri by Mrunalini Rao, is positioned as an ethical label centred on zero-waste production, biodegradability and fair employment.
Distribution
In India the label is stocked by multi-brand stores such as Ensemble, Ogaan, Aza and Pernia's Pop-Up Shop. Internationally it has been carried in London, New York, Los Angeles and Dubai.
Why it matters
Mrunalini Rao is an example of a regional Indian couture house that pairs craft-led bridal work with a separate ethical line, and that reaches overseas buyers through specialist retailers serving the South Asian diaspora.
Frequently asked questions
Where is Mrunalini Rao based?
The label is based in Hyderabad, India, with a studio in Jubilee Hills.
What does Mrunalini Rao sell?
It sells bridal, fusion and occasion Indian wear known for surface design and handcraft, plus an ethical line called Uri.