Ashima-Leena
Ashima-Leena is an Indian luxury couture label founded by designer Leena Singh with her sister in law Ashima. It creates occasion and bridal wear inspired by Mughal and Persian heritage and India's textile traditions.
| Founders | Leena Singh and Ashima |
|---|---|
| Country | India |
| Focus | Luxury couture and occasion wear |
| Notable commission | Commonwealth Games 2010, New Delhi |
| Website | ashimaleena.com |
What is Ashima-Leena?
Ashima-Leena is an Indian luxury fashion label built by designer Leena Singh together with her sister in law Ashima. The label is known for couture that evokes the grandeur of Mughal royalty and for its focus on India's traditional textiles. It is a member label of the Fashion Design Council of India.
History
Leena Singh was the official designer for the 2010 Commonwealth Games in New Delhi, one of the most visible commissions in Indian fashion of that period. The label continues to present at major shows and took part in Lakmé Fashion Week in 2023.
Products and positioning
The house works in clothing and couture, with collections built around historical themes and craft.
- Fragrance of Persia (2016), inspired by Persian clothing
- Khwabeeda (2018), a couture line exploring contemporary and antique weaves
- A reversible shawl designed in 2018 to showcase weavers' artistry
Why it matters
Ashima-Leena is one of the established Indian couture houses that use luxury fashion to keep traditional weaving and embroidery skills commercially relevant.
Frequently asked questions
Who founded Ashima-Leena?
Ashima-Leena was built by designer Leena Singh together with her sister in law Ashima.
What is Ashima-Leena known for?
The label is known for luxury Indian couture inspired by Mughal and Persian heritage and traditional weaves.