Anne Avantie
Anne Avantie is an Indonesian fashion house founded in 1989 by designer Anne Avantie, a pioneer of the contemporary kebaya. It creates couture and bridal kebaya worn by Indonesian celebrities and beauty queens.
| Designer | Anne Avantie |
|---|---|
| Business started | 1989 |
| Born | Semarang, 1964 |
| Speciality | Contemporary kebaya |
| Website | anneavantie.com |
What is Anne Avantie?
Anne Avantie is the label of Indonesian designer Anne Avantie, born in Semarang, Central Java, in 1964. She is widely regarded as a pioneer of the contemporary kebaya, the traditional Indonesian blouse-dress she reinterprets with couture techniques and modern silhouettes.
History
She began her design career in 1989 from a rented house with two sewing machines, under the business name Griya Busana Permatasari. Her kebaya became a fixture of Indonesian high society, worn by models, celebrities and beauty pageant contestants including Miss Universe entrants. In 2021 Mattel named her an Indonesian Barbie role model.
Products and positioning
The house focuses on kebaya for weddings, ceremonies and gala occasions, positioned at the luxury end of Indonesian fashion.
Distribution
Anne Avantie has operated boutiques in Jakarta, including at Mall Kelapa Gading and Roémah Pengantén in Grand Indonesia. Her Pendopo shop also sells craft products made by Indonesian small and medium enterprises.
Why it matters
Anne Avantie has played a central role in keeping the kebaya relevant as contemporary fashion, and her work links Indonesian couture with the country's wider craft economy.
Frequently asked questions
Who is Anne Avantie?
Anne Avantie is an Indonesian fashion designer from Semarang, known as a pioneer of the contemporary kebaya.
What is Anne Avantie known for?
She is known for couture and bridal kebaya worn by Indonesian celebrities and beauty queens.