29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Luxury and designer houses

BIYAN

Indonesia

BIYAN is the Indonesian designer label of Biyan Wanaatmadja, founded in 1984. It is known for luxury womenswear and custom-made gowns.

Facts
Founded1984
FounderBiyan Wanaatmadja
OriginSurabaya, Indonesia
LinesBIYAN, Studio 133 by Biyan, Biyan Bride
Websitebiyan.co.id
Segment
Luxury
Categories
Womenswear
Sales channels
Own storesDepartment stores

What is BIYAN?

BIYAN is the fashion house of Indonesian designer Biyan Wanaatmadja, regarded as one of the leading names in Indonesian fashion. Alongside the main line, the house has operated Studio 133 by Biyan and a bridal line, Biyan Bride.

History

Born in Surabaya in 1954, Biyan Wanaatmadja studied at Mueller & Sohn Privat Mode Schule in Düsseldorf and at the London College of Fashion, and worked at Enrico Coveri in Florence in 1983. He launched BIYAN in 1984, starting from a small atelier in Surabaya, and followed with Studio 133 by Biyan in 1985.

Products and positioning

The house makes luxury womenswear and custom-made gowns. It presents seasonal collections in Jakarta, such as its Spring/Summer 2026 collection, A Chromatic Reverie.

  • Luxury womenswear collections
  • Custom-made gowns
  • Bridal line Biyan Bride

Distribution

Internationally, BIYAN has been stocked by retailers including Club 21, Saks Fifth Avenue and Bloomingdale's.

Why it matters

BIYAN is one of the longest-running Indonesian designer houses and an example of a Southeast Asian label that reached international department stores.

Frequently asked questions

Who founded BIYAN?

BIYAN was founded in 1984 by Indonesian designer Biyan Wanaatmadja, who trained in Düsseldorf and London.

What does BIYAN make?

BIYAN makes luxury womenswear and custom-made gowns, with a bridal line called Biyan Bride.

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