Anson Belt & Buckle
Anson Belt & Buckle is an American accessories brand founded in 2009 by Frank Ferree and his son David. It makes holeless belts whose detachable buckles lock into grooved tracks for a finely adjustable fit.
| Founded | 2009 |
|---|---|
| Founders | Frank and David Ferree |
| Product | Holeless ratchet belts |
| Adjustment | About 1/4 inch steps |
| Website | ansonbelt.com |
What is Anson Belt & Buckle?
Anson Belt & Buckle is a US belt brand built around a holeless design. It was founded in 2009 by Frank Ferree, who wanted a belt that did not need new holes punched for a better fit, with help from his son David Ferree.
Products and positioning
Anson belts use grooved tracks on the inside of the strap. The buckle's ratchet snaps into these grooves, which sit about a quarter of an inch apart, and a release lever on the back unlocks it. Key features include:
- Detachable buckles that can be swapped between straps
- Straps in full-grain leather, canvas, microfibre and nylon
- Metal buckles in finishes such as gunmetal, chrome and antiqued gold
The modular system lets customers build a set of straps and buckles for casual and formal wear, and the brand also sells box sets combining several of each.
Distribution
Anson sells mainly through its own website and on Amazon.
Why it matters
Anson Belt & Buckle shows how a functional innovation in a basic accessory can support a direct-to-consumer brand, with interchangeable components encouraging repeat purchases.
Frequently asked questions
Who founded Anson Belt & Buckle?
Anson was founded in 2009 by Frank Ferree with his son David Ferree.
How does an Anson belt work?
The buckle's ratchet locks into grooves inside the strap, so the belt adjusts in small steps without holes, and buckles can be swapped.