Atlein
Atlein is a Paris womenswear label founded by French designer Antonin Tron. It is known for evening and daywear made from jersey, from draped cocktail dresses to knitwear and miniskirts.
| Founder | Antonin Tron |
|---|---|
| Base | Paris, France |
| Debut | Autumn/Winter 2016 |
| Signature | Jersey womenswear |
| Website | atlein.com |
What is Atlein?
Atlein is a French ready-to-wear label for women created by designer Antonin Tron. The brand made its debut with an Autumn/Winter 2016 collection and is based in Paris, where Tron started out by using his apartment as a showroom.
History
Tron trained at the Antwerp academy and worked under Nicolas Ghesquière, Paul Helbers at Louis Vuitton menswear and Riccardo Tisci. His previous employers include Louis Vuitton, Givenchy and Balenciaga. He launched Atlein as a self-funded venture, and its debut drew interest from leading luxury retailers.
Products and positioning
Atlein's signature is that it builds its collections from jersey. The line spans evening and daywear, including:
- Draped cocktail dresses
- Sweaters and polo tops
- Miniskirts and separates
The brand works with fabrics such as silk modal, loop back cotton and technical jerseys, bringing the comfort of sportswear materials to a luxury womenswear silhouette.
Distribution
Atlein is sold through luxury multibrand stores and online retailers internationally.
Why it matters
Atlein shows how a designer with experience inside major Paris houses can build an independent label around a single material focus, giving it a clear identity in a crowded luxury market.
Frequently asked questions
Who founded Atlein?
Atlein was founded by French designer Antonin Tron, who previously worked at Balenciaga, Louis Vuitton and Givenchy.
What is Atlein known for?
Atlein is known for womenswear made from jersey, especially draped evening dresses and daywear.