Avaasa
Reliance Retail · India
Avaasa is an Indian ethnic wear brand for women, one of the own brands of Reliance Trends, the fashion retail chain of Reliance Retail. It is known for salwar kurtas, churidars and a mix and match range of garments.
| Owner | Reliance Trends (Reliance Retail) |
|---|---|
| Category | Women's Indian wear |
| Key products | Salwar kurtas, churidars |
| Website | reliancetrends.com |
What is Avaasa?
Avaasa is a womenswear label from India focused on Indian wear. It is one of the thirteen own brands of Reliance Trends, the fashion store chain of Reliance Retail, alongside labels such as Rio, Fig, Fusion, Netplay and DNMX.
Products and positioning
Avaasa centres on everyday ethnic clothing for women:
- Salwar kurtas
- Churidars
- A fast-evolving Mix n Match range of separates
As a house brand of a mass-market retail chain, Avaasa sits within an assortment that spans the chain's own labels across womenswear, menswear and kidswear.
Distribution
Avaasa is sold in Reliance Trends stores, which typically offer between 8,000 and 24,000 square feet of shopping space.
Reliance Trends' own-brand portfolio also includes labels such as Hushh, Frendz, Pureza, Network, Performax, Graviti and Point Cove, with Avaasa covering the chain's women's ethnic wear.
Why it matters
Avaasa shows how large Indian retailers use private labels in ethnic wear to give shoppers a core everyday offer under their own brand.
Frequently asked questions
Which company owns Avaasa?
Avaasa is an own brand of Reliance Trends, the fashion retail chain of Reliance Retail in India.
What does Avaasa sell?
Avaasa sells Indian wear for women, including salwar kurtas, churidars and a mix and match range.