8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Mass market and fast fashion

Reliance Trends

Reliance Retail (Reliance Industries) · India

Reliance Trends is the apparel and fashion store format of Reliance Retail, the retail arm of Reliance Industries in India. It sits inside the country's largest retailer by revenue and serves the value segment of the Indian fashion market.

Facts
OwnerReliance Retail, a subsidiary of Reliance Industries
Parent stakeReliance Industries holds 85.12 per cent of Reliance Retail
CountryIndia
SegmentMass market and fast fashion
Group fashion platformAJIO (launched 2016)
Segment
Value
Categories
WomenswearMenswearChildrenswear
Sales channels
Own stores

What is Reliance Trends?

Reliance Trends is a fashion retail format operated within Reliance Retail, which is a subsidiary of Reliance Industries. It is positioned in the value segment of Indian fashion. The source used for this profile describes the parent group rather than the format in detail, so store numbers and revenue for Trends itself are not stated here.

The group behind it

Wikipedia reports that Reliance Retail was founded in 2006 as a wholly owned subsidiary of Reliance Industries, which holds 85.12 per cent. Other shareholders include sovereign wealth funds and private equity firms; in 2023 the Qatar Investment Authority and the Abu Dhabi Investment Authority took minority stakes. Mukesh Ambani is Chairman and Isha Ambani is Managing Director.

The same source says that in 2007 the group launched consumer electronics, hypermarkets, and apparel, jewellery and footwear brands. As of 2023 it had more than 18,000 store locations in about 7,000 towns and more than 245,000 employees.

Business model and distribution

Reliance Retail combines physical stores with digital channels. In 2016 it launched the AJIO online fashion platform and in 2020 it launched JioMart nationally. In 2025 it relaunched the Shein app in India. Trends is the group's store based fashion format.

Why it matters

Reliance Trends gives the largest Indian retail group a mass market foothold in apparel. For the wider industry it is a reference point for how an Indian conglomerate links physical fashion retail with online platforms and international brand partnerships.

Frequently asked questions

Who owns Reliance Trends?

Reliance Trends is part of Reliance Retail, which is a subsidiary of Reliance Industries. Reliance Industries holds 85.12 per cent of Reliance Retail according to Wikipedia.

Is Reliance Trends a luxury brand?

No. Reliance Trends is a value segment fashion store format within the Reliance Retail group in India.

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