Babyshop
Landmark Group · Bahrain
Babyshop is a children's retail chain founded in Bahrain in 1973 by Mukesh Jagtiani, and the original business of Dubai-based Landmark Group. It sells clothing and products for children aged 0 to 16 through more than 235 stores and online.
| Founded | 1973, Bahrain |
|---|---|
| Founder | Mukesh Jagtiani |
| Parent group | Landmark Group |
| Headquarters | Dubai |
| Stores | Over 235 |
| Website | babyshopstores.com |
What is Babyshop?
Babyshop is a childrenswear and baby products retailer and the founding concept of Landmark Group, the Dubai-based retail group. It was opened in Bahrain in 1973 by Mukesh Jagtiani and is today headquartered in Dubai.
Products and positioning
Babyshop serves families with children from birth to 16 years. The offer combines own labels with international brands:
- Children's clothing and footwear, including brands such as Juniors and Giggles
- Nursery and baby care products from brands such as Philips AVENT, Chicco and Graco
- Toys from brands such as Lego, Barbie, Disney and Fisher-Price
- Strollers and car seats from brands including Joie and Hauck
Around 20,000 products are available online.
Distribution
Babyshop operates more than 235 stores across the Gulf states, Egypt, Lebanon, Iraq, East Africa and South East Asia, including Saudi Arabia, the UAE, Kuwait, Kenya, Tanzania, Indonesia and Malaysia, alongside its e-commerce site.
Why it matters
Babyshop is the seed from which Landmark Group grew into a multi-format retail giant, and it remains a major childrenswear chain across the Middle East and beyond.
Frequently asked questions
Who owns Babyshop?
Babyshop belongs to Landmark Group, the Dubai-based retail group founded by Mukesh Jagtiani.
When was Babyshop founded?
Babyshop was founded in Bahrain in 1973 and was Landmark Group's first business.