Barton Perreira
Thélios · United States
Barton Perreira is a luxury eyewear brand co-founded in 2007 by Bill Barton and Patty Perreira. It makes optical frames and sunglasses and became part of Thélios after a 2023 acquisition agreement.
| Founded | 2007 |
|---|---|
| Founders | Bill Barton, Patty Perreira |
| Parent | Thélios |
| Products | Optical frames and sunglasses |
| Website | bartonperreira.com |
What is Barton Perreira?
Barton Perreira is an American luxury eyewear brand founded in 2007 by Bill Barton and Patty Perreira. It designs optical frames and sunglasses positioned at the high end of the market.
History
In November 2023 the eyewear manufacturer Thélios agreed to acquire Barton Perreira. Both co-founders kept their roles in the business after the deal, ensuring continuity in design direction.
Products and positioning
Thélios chief executive Alessandro Zanardo described the brand as standing for understated luxury, timeless designs and exceptional craftsmanship. The range includes:
- Optical frames
- Sunglasses
- Designs in acetate and metal for men and women
Distribution
The brand is sold through independent opticians and luxury retailers. As part of Thélios it gained access to the group's distribution network, with expansion planned in high potential markets in Europe and Asia.
Why it matters
Barton Perreira is an example of an independent American eyewear label integrated into a larger luxury eyewear manufacturer, a pattern that has shaped consolidation in the premium eyewear sector.
Frequently asked questions
Who founded Barton Perreira?
Barton Perreira was co-founded in 2007 by Bill Barton and Patty Perreira.
Who owns Barton Perreira?
Thélios agreed to acquire Barton Perreira in November 2023, with both co-founders remaining in their roles.