Velvet Eyewear
Velvet Eyewear is an American women's eyewear brand founded in 1999 by optician and designer Cindy Hussey. It makes sunglasses, optical and blue light frames and accessories designed specifically for women.
| Founded | 1999 |
|---|---|
| Founder | Cindy Hussey |
| Base | Boca Raton, Florida |
| Focus | Women's eyewear |
| Website | velveteyewear.com |
What is Velvet Eyewear?
Velvet Eyewear is a women's luxury eyewear and accessories brand from the United States. It positions its frames as built for women from the outset rather than adapted from unisex designs, summed up in its phrase "not a unisex frame painted pink" and its style motto "feminine without fuss".
History
The brand was founded in 1999 by Cindy Hussey, an optician and designer whose experience in optics dates back to 1987. In 2018 the company moved to Boca Raton, Florida.
Products and positioning
- Sunglasses
- Prescription and blue light glasses
- Snow goggles
- Style Boxes, the brand's signature gift and accessory sets
- Eyewear accessories
Distribution
Velvet sells direct to consumers through its own website, which it fulfils in house. Its products are also available through online partners including Nordstrom.com, Kohls.com, Wolf & Badger and FabFitFun, and the company runs wholesale and corporate gifting programmes.
Why it matters
Velvet Eyewear is an example of a founder-led, women-focused eyewear label that combines optical expertise with a direct-to-consumer model and selective retail partnerships.
Frequently asked questions
Who founded Velvet Eyewear?
Velvet Eyewear was founded in 1999 by Cindy Hussey, an optician and designer.
What does Velvet Eyewear sell?
It sells women's sunglasses, prescription and blue light glasses, snow goggles, Style Boxes and eyewear accessories.