BÉIS
United States
BÉIS (written Beis in many sources) is a travel fashion brand launched in 2018 by the actress Shay Mitchell. It sells luggage, bags and travel accessories, mainly online. It matters as a founder-led, direct-to-consumer travel brand that grew out of a celebrity launch.
| Founded | 2018 |
|---|---|
| Founder | Shay Mitchell |
| Company | BÉIS, LLC |
| Segment | Travel bags and luggage |
| Website | beistravel.com |
| Website | beistravel.com |
What is BÉIS?
BÉIS is a travel brand built around luggage and bags. Its website states that the brand is designed and created by Shay Mitchell, and her biography describes BÉIS as a travel fashion company that she launched in 2018. The company's copyright notice names BÉIS, LLC, but the site does not state a headquarters or an owner other than the founder.
Products and positioning
The product range on the official site is organised around travel occasions rather than seasonal fashion collections. It includes:
- Carry-on and check-in luggage, and luggage sets
- Weekenders, duffles, backpacks and totes
- Crossbody bags, work totes and diaper bags
- Cosmetic and toiletry bags and packing cubes
- Luggage covers, bag charms and gift items
Shoppers can browse by category, colour, material and size, which reflects a product-led, colour-driven approach aimed at everyday travellers.
Business model and distribution
The brand's primary documented channel is its own website, supported by a mobile app, e-gift cards and a bulk order service. The site also offers a store locator, which indicates that some physical retail points exist, although the pages reviewed do not describe them or name specific retail partners. Further detail on wholesale partners should be taken from the company directly.
Why it matters
BÉIS is a recent example of a celebrity-founded consumer brand that has turned a single travel idea into a broad accessories assortment. It illustrates how a direct online channel, an app and a clear product focus can support a travel goods label in a market long dominated by established luggage manufacturers.
Frequently asked questions
Who founded Beis?
Beis was created by the actress Shay Mitchell, whose biography states that she launched the travel fashion company in 2018.
What does Beis sell?
Beis sells luggage and travel bags, including carry-on and check-in cases, weekenders, backpacks, totes, cosmetic bags and packing cubes, as listed on its official website.