JW PEI
JW PEI is a Los Angeles fashion label founded in 2018, best known for handbags made from vegan materials. It positions itself as an affordable luxury designer brand and also sells shoes, clothing and accessories.
| Founded | 2018 |
|---|---|
| Headquarters | Los Angeles, United States |
| Core category | Handbags |
| Materials | Vegan materials |
| Website | jwpei.com |
What is JW PEI?
JW PEI is a fashion label based in Los Angeles, founded in 2018. It describes itself as an affordable luxury designer brand and combines vegan materials with sculptural silhouettes and attention to craftsmanship. Its stated belief is that fashion should be effortless, inclusive and empowering.
Products and positioning
Bags are the core of the business, including totes, satchels, hobos, crossbody styles and backpacks. The brand has expanded into:
- Shoes, from boots and sandals to heels, flats and sneakers
- Clothing such as dresses, coats, jeans, skirts and tops
- Accessories including jewellery, sunglasses, wallets, phone cases, hats and charms
Products are grouped into named collections such as Carmen, Hana, Lucia and Sofia, and into themed edits such as Denim, Canvas, Woven and Crystal.
Distribution
JW PEI sells mainly through its own online store, which serves many countries via a regional selector. A stockists page and a store page point to physical retail, and the brand is active on Instagram and TikTok.
Why it matters
JW PEI is an example of a young, digitally led accessories brand that has used vegan materials and design-led bags to build an international customer base.
Frequently asked questions
Where is JW PEI from?
JW PEI is a Los Angeles fashion label founded in 2018.
Are JW PEI bags vegan?
Yes, the brand works with vegan materials for its bags and other products.