9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Bags, accessories and eyewear

Betmar

Bollman Hat Company · United States

Betmar is a women's headwear and accessories brand with origins in New York, offering products since 1933. It is owned by Bollman Hat Company.

Facts
Offering since1933
OriginNew York
OwnerBollman Hat Company
CategoriesHeadwear, scarves, bags
Websitehats.com/collections/betmar
Segment
Mid-market
Categories
AccessoriesBagsWomenswear
Sales channels
WholesaleE-commerce

What is Betmar?

Betmar is a women's headwear and accessories brand. According to its parent company's page, it has offered products since 1933 and takes inspiration from its origins in New York. The page names no founder and does not state a founding date beyond that.

Products and positioning

The range covers headwear, scarves and bags. Collections include classic styles for most occasions alongside trendier, bolder designs. The brand says its pieces combine distinctive shapes and silhouettes with high-quality materials, aiming for a feminine, lighthearted and effortless look at a moderate price point.

Ownership and distribution

Betmar is one of the brands owned by Bollman Hat Company. The collection is described as sold worldwide, and products can be bought online through the Bollman hats.com store. Vintage Betmar hats also circulate on secondary markets and appear in museum collections.

The brand is described as sold worldwide and positioned at a moderate price point, so it sits in the accessible end of the women's hat market.

Frequently asked questions

Who owns Betmar?

Betmar is one of the brands owned by Bollman Hat Company.

What does Betmar sell?

Betmar sells women's hats, scarves and bags at a moderate price point.

All brands