29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

Bellamy

France

Bellamy is a French family company making children's shoes, founded in the 1950s by brothers Florent and Hubert Bellamy in the Mauges region of western France. It continues to manufacture locally in the Maine et Loire.

Facts
First factory1958, La Chapelle-du-Genêt
FoundersFlorent and Hubert Bellamy
OwnershipFamily owned, third generation
SpecialityChildren's footwear
Websitebellamy.fr
Segment
Premium
Categories
FootwearChildrenswear
Sales channels
WholesaleE-commerce

What is Bellamy?

Bellamy is a French children's footwear brand and one of the few remaining French family businesses in that category that still manufactures locally. It has specialised in quality shoes for children since its beginnings.

History

The company was founded in the 1950s as a shoemaking workshop by brothers Florent and Hubert Bellamy in the Mauges, an area of western France with a long footwear tradition. The family's leatherworking roots go back to the 1930s, when it made jackets for the French army. The first factory opened in La Chapelle du Genêt in 1958.

Florent's son Yann Bellamy led the company from the 1980s, and his children Laurent and Pascal took over in the 2010s.

Products and positioning

  • Collections for girls and boys
  • Designs focused on comfort and support for growing feet
  • Manufacturing in the Maine et Loire department

Why it matters

Bellamy represents the surviving core of the once extensive shoe industry of the Mauges region, and its local production gives it a clear made in France positioning in a children's footwear market dominated by imports.

Frequently asked questions

Where are Bellamy shoes made?

Bellamy shoes are made in the company's workshop in the Maine et Loire department of western France.

Who founded Bellamy?

Bellamy was founded in the 1950s by brothers Florent and Hubert Bellamy and is still run by the family.

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