Pom d'Api
Shoopom · France
Pom d'Api is a French children's shoe brand making leather footwear such as ankle boots, ballerinas and sandals for babies and children. It is sold through a franchise network, partner retailers and online.
| Origin | France (Vendée) |
|---|---|
| Owner | Shoopom |
| Focus | Children's shoes |
| Retail model | Franchise network |
| Website | pomdapi.fr |
What is Pom d'Api?
Pom d'Api is a French children's footwear brand. It was developed by the Vendée shoemaker Rautureau Apple Shoes, which later sold its Pom d'Api children's shoe business to Shoopom.
Products and positioning
The brand designs shoes for babies, toddlers and older children, with an emphasis on leather and suede. Typical styles include:
- Ankle boots in leather and suede
- Ballerinas for girls
- Sandals and everyday shoes
Distribution
Pom d'Api has built a franchise network of dedicated shops, which has been expanding both in France and abroad. The concept is promoted in French franchise directories to entrepreneurs wishing to open a store. The brand is also sold through independent children's shoe retailers and online, where a redesigned website helps parents find the right size.
Why it matters
Pom d'Api is one of the recognised names in French children's shoes, and its franchise model shows how a specialist footwear brand can grow its own retail presence without operating every store directly.
Frequently asked questions
Where is Pom d'Api from?
Pom d'Api is a French children's shoe brand originally developed by the Vendée shoemaker Rautureau Apple Shoes.
What does Pom d'Api sell?
Pom d'Api sells shoes for babies and children, including leather ankle boots, ballerinas and sandals.