Blancheporte
France
Blancheporte is a French distance selling brand of women's clothing and home decoration. It also sells lingerie, men's clothing, shoes and home textiles, aimed at customers who like fashion at affordable prices.
| Country | France |
|---|---|
| Categories | Women, men, lingerie, shoes, home |
| Other country sites | Belgium, Slovakia, Czech Republic |
| Positioning | Affordable fashion and home |
| Website | blancheporte.fr |
What is Blancheporte?
Blancheporte describes itself on its French website as a clothing brand for women and a home decoration brand for all those who love fashion, at affordable prices. The page does not state a founding year or headquarters. National sites for Belgium, Slovakia and the Czech Republic are listed alongside France, and French business media have reported on the company's turnaround, which is not detailed here.
Products and positioning
The offer is broad:
- Women's clothing in sizes 34 to 58
- Lingerie, with bra sizes from 85A to 140G
- Men's clothing from XS to 6XL
- Shoes up to size 42
- Bed, bath and table linen, textile decor, furniture and decoration
- A children's collection and gift ideas
The company says its clothing, shoes and accessories are designed and created by its own teams. The wide size range is a visible part of its positioning.
Why it matters
Blancheporte is a long standing example of a distance selling retailer that sells fashion and home goods together to a broad audience across several European markets.
Frequently asked questions
What does Blancheporte sell?
Blancheporte sells women's clothing, lingerie, men's clothing, shoes and home textiles and decoration.
Where does Blancheporte operate?
Its website serves France and lists national sites for Belgium, Slovakia and the Czech Republic.