BLONI
BLONI is an Indian fashion label founded by designer Akshat Bansal and based in Gurugram. It makes gender agnostic clothing that combines textile craft and archival techniques with new materials.
| Founder | Akshat Bansal |
|---|---|
| Base | Gurugram, Haryana |
| Focus | Gender agnostic clothing |
| Fashion week | Lakme Fashion Week (FDCI) |
| Website | bloni.in |
What is BLONI?
BLONI is the label of Indian designer Akshat Bansal, who was born in Hisar in 1990. The house is based in Gurugram, Haryana. Bansal studied at NIFT Mumbai and at Central Saint Martins in London and worked on Savile Row and with Tarun Tahiliani before launching his own line.
Design approach
The brand looks at textiles and crafts through a historical and anthropological lens and combines them with future materials and emerging technologies. Its stated principles are gender agnosticism, future thinking and wearability. The work spans:
- Proprietary techniques and craft explorations
- Biomaterials
- Archival textiles
Its debut collection used a black and white palette inspired by snowy mountains, with pieces such as a diaphanous kurta in ribbed mesh and a white jacket with black ink details. Bansal has used tie dye and crochet and paired chanderi with Italian crepe, creating androgynous silhouettes that blend contemporary and Indian references.
Distribution
BLONI has shown on the FDCI calendar at Lakme Fashion Week, including the GenNext platform, and its menswear is sold through Pernia's Pop-Up Shop alongside its own website.
Why it matters
BLONI represents a new generation of Indian designers who treat craft heritage as a research base for experimental, gender fluid fashion.
Frequently asked questions
Who founded BLONI?
BLONI was founded by Indian designer Akshat Bansal, who trained at NIFT Mumbai and Central Saint Martins.
Where is BLONI based?
The label is based in Gurugram, Haryana, in India.