9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Childrenswear

BÒBOLI

Star Textil · Spain

BÒBOLI is a Spanish children's clothing brand founded in 1984 by Teresa Ochoa. It is owned by the Catalan fashion company Star Textil.

Facts
Founded1984
FounderTeresa Ochoa
OwnerStar Textil
LinesNewborn, toddler, girls, boys, teen
ReachAbout 1,700 stores in fifty countries
Segment
Mid-market
Categories
Childrenswear
Sales channels
Own storesWholesale

What is BÒBOLI?

BÒBOLI (Boboli) is a Spanish brand of children's clothing, founded in 1984 by Teresa Ochoa. Today it belongs to Star Textil, a Catalan fashion company chaired by Francisco Algás Martínez, with Mónica Algás and Arancha Algás as the current CEOs of Boboli.

Products and positioning

The brand makes summer and winter clothing for children in four lines: newborn, toddler, girls and boys. It also offers clothing for teenagers.

Distribution

According to Wikipedia, Boboli is sold in Europe, Asia and the Americas, in about 1,700 stores across fifty countries. It also sells through Star Textil's multi-brand stores and about 55 single-brand Boboli stores.

Why it matters

Boboli is a long-established Spanish children's label that has grown from a single founder's company into an international brand inside a family-led fashion group. Its mix of single-brand stores and third-party retail makes it a useful reference for wholesale buyers in the European childrenswear category.

Frequently asked questions

Where is Boboli from?

Boboli is a children's clothing brand from Spain, owned by the Catalan company Star Textil.

Who founded Boboli?

Boboli was founded in 1984 by Teresa Ochoa.

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