Bonton
France
Bonton is a Parisian children's fashion and lifestyle brand founded in 2001 by Irène and Thomas Cohen. It sells clothing, accessories, toys and home items through concept stores, wholesale and online.
| Founded | 2001 |
|---|---|
| Founders | Irène and Thomas Cohen |
| Headquarters | Paris, France |
| Segment | Premium childrenswear and lifestyle |
| Ownership | Reported majority holder in 2016: Éric Bompard; current owner not verified |
| Website | bonton.fr |
What is Bonton?
Bonton, also known as Bonton Paris, is a French children's fashion and lifestyle brand. It describes its ambition as being the most singular and lively concept store for all ages, and sells clothing, accessories, cosmetics and toys.
History
Irène and Thomas Cohen founded Bonton in 2001. Thomas Cohen is the son of the founders of the luxury children's house Bonpoint and had worked in the family workshops for several years. The first shop opened in Paris's 15th arrondissement in 2001.
A French reference page lists several milestones: a children's furniture line in 2007, a range extended to cover birth through age 12 in 2008, the Grand Bonton concept store in Paris in 2010 and a store in Tokyo in 2014. A London concept store and a Madrid boutique followed in 2017. In 2018 it launched a women's capsule collection called "Maxi Me", an organic cosmetics line and a girls' collaboration with the brand Sézane.
Ownership
The same page says the group Éric Bompard became majority shareholder in 2016. That information is several years old, and current ownership was not verified, so no owner is named in this profile.
Products and positioning
The website lists babies from 3 months to 3 years and juniors from 2 to 14 years. Categories include dresses, knitwear, jackets, swimwear, shoes and bags, plus lifestyle items such as toys, plush, stationery and a perfume line.
Business model and distribution
The reference page described about fifteen shops and concept stores, around a hundred points of sale and an online store. The brand site now offers a country selector for online delivery.
Why it matters
Bonton is a Parisian example of a children's brand built as a lifestyle concept rather than a clothing label alone, using collaborations and concept stores to reach an international premium audience.
Frequently asked questions
Who founded Bonton?
Bonton was founded in Paris in 2001 by Irène and Thomas Cohen. Thomas Cohen is the son of the founders of Bonpoint.
Where is Bonton from?
Bonton is a French brand from Paris. Its first shop opened in the city's 15th arrondissement in 2001.