9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

British Knights

United States

British Knights is a sneaker brand founded in 1983 in New York City by Jack Schwartz Shoes Inc. It also made t-shirts, hoodies and caps.

Facts
Founded1983, New York City
OriginatorJack Schwartz Shoes Inc.
ProductsSneakers, t-shirts, hoodies, caps
Revival2014 as British Knights N.A.
Segment
Mid-market
Categories
FootwearMenswearAccessories
Sales channels
Wholesale

What is British Knights?

British Knights is a casual footwear brand launched in 1983 by Jack Schwartz Shoes Inc. in New York City. It is best known for sneakers, with t-shirts, hoodies and caps as secondary products.

History

The brand was a presence in 1980s hip hop culture, and a Kool Moe Dee campaign is documented as one of the earliest sneaker campaigns in the genre. In 1998 the trademarks were sold to a European company. Wikipedia says British Knights EU, now owned by the Dutch company Achten Fashion Group, is not connected to the original American brand.

The brand was revived in 2014 as British Knights N.A. Wikipedia states that it is run from the Jack Schwartz Shoes office in New York City by the original family, a claim marked there as needing a citation.

Why it matters

British Knights illustrates how a heritage footwear label can split across regions through trademark sales, leaving separate owners in separate markets. Readers should check which entity operates in their market.

Frequently asked questions

Where is British Knights from?

British Knights is from New York City in the United States.

When was British Knights founded?

British Knights was launched in 1983 as a casual shoe brand.

All brands