29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

Twisted X

United States

Twisted X is an American footwear company based in Decatur, Texas, rooted in comfort. It makes western, work, lifestyle and outdoor footwear, along with western apparel and hats.

Facts
BaseDecatur, Texas
CategoriesLifestyle, western, work, outdoor
LinesTwisted X, Twisted X Work, Black Star, CellSole
ChannelWholesale and online
Websitetwistedx.com
Segment
Mid-market
Categories
FootwearMenswearWomenswearAccessories
Sales channels
WholesaleE-commerce

What is Twisted X?

Twisted X is a footwear brand from Decatur, Texas, in the United States. The company describes itself as rooted in comfort and offers versatile collections across lifestyle, western, work and outdoor categories.

Products and positioning

The business operates several product lines:

  • Twisted X: western footwear, apparel and hats
  • Twisted X Work: safety shoes and work boots
  • Black Star: women's fashion boots
  • CellSole: replacement insoles

Its footwear combines western and work heritage with casual and comfort features, aimed at customers who need durable boots for daily wear.

Distribution

Twisted X exhibits at trade events such as the Dallas Market Center to reach retail buyers and also sells through its own website.

Why it matters

Twisted X represents the large and often overlooked western and work footwear market in the United States, where comfort technology and multi line brand portfolios compete for a loyal rural and trade customer base.

Frequently asked questions

Where is Twisted X based?

Twisted X is based in Decatur, Texas, in the United States.

What does Twisted X make?

Twisted X makes western, work, lifestyle and outdoor footwear, plus western apparel, hats and replacement insoles.

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