Butigo
Butigo is a Turkish footwear company that designs women's high heel shoes. It has aimed to take what it learns about Turkish female consumers into the Arab world.
| Country | Turkey |
|---|---|
| Category | Women's high heel shoes |
| Design | In-house |
| Planned expansion (2012) | Arab world and MENA |
| Segment | Footwear |
| Website | butigo.com |
What is Butigo?
Butigo is a Turkish shoe brand focused on women's high heels, which the company designs itself. In 2012 its team, including Harun Güner and Berk Alevi, presented the business in an interview with the Middle East start-up platform Wamda.
Products and positioning
The brand concentrates on fashionable heels for Turkish women. Compared with e-commerce fashion sites, the team said it competes mostly with offline brand names rather than with other online sellers.
Distribution
Butigo's home market is Turkey. In 2012 the company said it planned to apply what it had learned about Turkish female consumers to reach the Arab world and the wider MENA region.
Heels are the core of the range, and the brand's own design work is part of its pitch. The 2012 interview also frames the company as a consumer-focused business, learning from the preferences of Turkish women to refine its collections before looking at new regional markets.
Why it matters
Butigo is an example of a Turkish footwear label that uses online selling and its own design to target a specific shopper, and that looked early to the Middle East as a growth market for Turkish fashion.
Frequently asked questions
Where is Butigo from?
Butigo is a Turkish shoe brand.
What does Butigo sell?
Butigo sells women's high heel shoes that it designs itself.