Inuovo
Inuovo is a women's footwear brand founded in Istanbul, Turkey, in 2009 by a family-owned shoemaking company. It makes trend-led leather sandals and boots at fair prices for markets across Europe and North America.
| Founded | 2009 |
|---|---|
| Origin | Istanbul, Turkey |
| Ownership | Family-owned |
| Focus | Women's leather footwear |
| Website | inuovo.com |
What is Inuovo?
Inuovo is a women's footwear brand founded in Istanbul, Turkey, in 2009. It belongs to an independent, family-owned company with a background in both shoemaking and retail, led by managing partner Ismet Mert Doğaner.
Products and positioning
Inuovo focuses on women's shoes, especially:
- Sandals
- Boots
- Seasonal fashion styles in genuine leather
The brand positions itself in the mid-market, offering quality at a fair price for fashion-conscious women and presenting a fresh, young image. Styling is done in-house. The company produces around 1.2 million pairs a year, most of which are sold under the Inuovo name, with the remainder made as private label for other businesses.
Distribution
Inuovo is sold mainly through wholesale in Western Europe, the United States and Canada, and the company has looked to expand into Eastern Europe. It is stocked by department stores and fashion retailers such as Breuninger in Germany and Galeries Lafayette in France.
Why it matters
Inuovo is an example of a Turkish manufacturer that has built its own brand for Western markets, combining nearby production capacity with trend-led design to compete in mid-priced footwear.
Frequently asked questions
Where is Inuovo from?
Inuovo is a footwear brand founded in Istanbul, Turkey, in 2009.
What does Inuovo make?
Inuovo makes women's leather footwear, especially sandals and boots, in a trend-led mid-market style.