Slipstop

Slipstop is a Turkish footwear brand best known for non-slip slippers and water shoes made with a patented non-slip sole. Alongside its footwear it sells swimwear, beachwear and accessories for babies, children and adults.

What is Slipstop?

Slipstop is a footwear brand from Turkey built around one product idea: a patented non-slip sole. The brand has produced footwear with this sole since 2014, applying it to indoor slippers, shoes and water shoes designed to give grip on wet and smooth surfaces.

Products and positioning

The core of the range is non-slip footwear, including slipper socks and shoes for home use, winter versions and sea shoes for the beach and pool. Around this the brand has built a wider summer and family offer:

• Non-slip slippers and shoes for babies, children and adults
• Water and sea shoes
• Swimsuits, bikinis, swim trunks and UV-protective T-shirts
• Towels, ponchos, hats, bags and accessories

Many of the designs are aimed at babies and young children, for whom slip resistance on tiles and wet floors is a practical concern, and licensed character prints appear in some ranges.

Distribution

Slipstop sells directly through its own Turkish online shop and runs a separate international web shop. It also offers wholesale supply, and its products are carried by baby and children's retailers in markets such as Germany, Estonia and the Gulf region.

Why it matters

Slipstop shows how a single functional feature, in this case a proprietary sole, can anchor a brand and then be extended into adjacent categories such as swimwear and beach accessories.

Frequently asked questions

Where is Slipstop from?

Slipstop is a Turkish brand selling non-slip footwear through its Turkish and international online shops.

What does Slipstop sell?

Slipstop sells non-slip slippers, shoes and water shoes, along with swimwear, beachwear, towels and accessories, much of it for babies and children.

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