Capelli New York
United States
Capelli New York is a New York City company founded in 1990 that designs, manufactures and markets private label and branded fashion products. Its portfolio spans accessories, jewellery, hosiery, footwear and licensed products.
| Founded | 1990 |
|---|---|
| Headquarters | New York, United States |
| Model | Private label, branded and licensed products |
| Licences named | Disney, Hello Kitty, Marvel, Nickelodeon |
| Website | capellinewyork.com |
What is Capelli New York?
Capelli New York describes itself as a New York City fashion company that designs, manufactures and markets private label and branded products for women, men, teens, tweens and kids. Its site gives 1990 as the founding year and a Manhattan address on East 33rd Street.
Products and positioning
The company lists a wide range of categories:
- Fashion accessories, jewellery and hosiery
- Footwear and rainwear
- Athletic gear, fitness and sleepwear
- Home fashion and novelty gifts
- Personal protection equipment
Brands and licences
Besides Capelli New York itself, the site lists brands including Capelli Sport, al-SHIELDS, elli by Capelli, CAP 3, Charlotte, billito, Stith, La Sera by Franchi, Ellen Tracy and Caribbean Joe. Licensed properties named include Disney, Hello Kitty, Marvel and Nickelodeon.
Why it matters
Capelli is a useful example of a supplier-led business, in which one company serves retailers through private label programmes, owned brands and licences at the same time.
Frequently asked questions
Where is Capelli New York from?
Capelli New York is a New York City company, with its headquarters on East 33rd Street in Manhattan.
What does Capelli New York sell?
It makes fashion accessories, jewellery, hosiery, footwear, rainwear, athletic and sleepwear products and licensed gifts.