29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Luxury and designer houses

Chana Marelus

Israel

Chana Marelus is a couture bridal and evening wear brand based in Tel Aviv, Israel, founded by the Belgian-born designer of the same name. It is known for intricate gowns in luxury materials that combine contrasting fabrics.

Facts
DesignerChana Marelus
HeadquartersTel Aviv, Israel
Designer originBelgium
CategoryCouture bridal and evening wear
Websitechanamarelus.com
Segment
Luxury
Categories
Womenswear
Sales channels
Own storesWholesale

What is Chana Marelus?

Chana Marelus is a couture bridal and evening wear label based in Tel Aviv, led by designer Chana Marelus. Its gowns are described as clean and simple yet delicately intricate.

History

Marelus is originally from Belgium, and her European upbringing shaped her appreciation of couture. She first built her business in Bnei Brak, designing modest gowns and conducting fittings there, and her early religious background informed her design sense. The brand later became associated with Tel Aviv, and its gowns are no longer bound by traditional modesty constraints.

Products and positioning

The house creates made-to-order gowns with close attention to detail and workmanship. Signature elements include:

  • Lace, chiffon and beading
  • Luxury materials and unusual colours
  • Contrasting fabrics combined for a soft, feminine effect
  • Seasonal bridal collections presented at fashion weeks

Distribution

Brides can book appointments with the designer, and the collections are also offered through bridal stockists; Toronto's Powder Bridal has hosted previews of her gowns.

Why it matters

Chana Marelus is part of the wave of Israeli bridal designers whose couture gowns have gained a strong international following.

Frequently asked questions

Where is Chana Marelus based?

Chana Marelus is based in Tel Aviv, Israel; the designer is originally from Belgium.

What does Chana Marelus design?

The brand designs couture bridal gowns and evening wear in luxury materials such as lace and chiffon.

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