Berta
Berta is an Israeli luxury bridal and evening wear label founded in 2004 by designer Berta Balilti. It designs glamorous wedding and evening gowns from its studio in Ashdod.
| Founded | 2004 |
|---|---|
| Founder | Berta Balilti |
| Studio | Ashdod, Israel |
| Focus | Bridal and evening gowns |
| Website | bertabridal.com |
What is Berta?
Berta, also known as Berta Bridal, is an Israeli luxury fashion label specialising in wedding dresses and evening gowns. It was founded in 2004 by Berta Balilti, who remains the sole designer of the brand. Her studio is in Ashdod, Israel.
History
Balilti studied fashion at Shenkar College in Tel Aviv before launching the label. Berta built an international profile through runway presentations in New York, including shows at The Plaza Hotel in 2015, the Harvard Club of New York in 2016 and the World Trade Center in 2019.
Products and positioning
The label sits at the luxury end of bridal fashion, known for glamorous, body conscious gowns.
- Bridal gowns presented in seasonal collections
- Evening wear
- Diffusion bridal lines such as Muse by Berta
Berta has also launched further bridal labels, including Jolie Bridal in 2020, and has worked on celebrity linked designs such as a collection connected to Kylie Jenner.
Why it matters
Berta is one of the best known examples of Israel's strength in bridal design, and its use of New York presentations shows how a label from a small home market can build a global bridal business.
Frequently asked questions
Where is Berta from?
Berta is an Israeli bridal label whose studio is in Ashdod, Israel.
Who designs Berta wedding dresses?
Berta was founded in 2004 by Berta Balilti, who is the brand's sole designer.