Chumbak
Chumbak is an Indian lifestyle brand founded in 2010 by Vivek Prabhakar and Shubhra Chadda. It began with souvenirs and now sells bags, wallets, jewellery, apparel and home products with colourful, quirky designs.
| Founded | March 2010 |
|---|---|
| Founders | Vivek Prabhakar, Shubhra Chadda |
| Origin | India |
| Flagship | Indiranagar, Bengaluru |
| Categories | Accessories, apparel, home |
| Website | chumbak.com |
What is Chumbak?
Chumbak is an Indian design led lifestyle brand founded in March 2010 by Vivek Prabhakar and Shubhra Chadda. The founders started the business with their own savings, initially selling souvenirs inspired by Indian culture.
History
From souvenirs, Chumbak broadened its offer within its first five years into a full lifestyle range. Its flagship store is in Indiranagar, Bengaluru, and the brand also opened a flagship in Delhi and a network of pop up stores across India.
Products and positioning
Chumbak is known for colourful, playful designs that reinterpret Indian motifs for everyday products.
- Bags and wallets
- Jewellery and key chains
- Apparel
- Stationery
- Home furnishings including crockery, lamps and wall art
Distribution
The brand combines its own stores with its own web store and brand stores on marketplaces such as Flipkart and Amazon.
Why it matters
Chumbak is one of the Indian brands that turned a niche souvenir concept into an omnichannel lifestyle label, showing how a strong design identity can carry a brand across accessories, fashion and home categories.
Frequently asked questions
Who founded Chumbak?
Chumbak was founded in 2010 by Vivek Prabhakar and Shubhra Chadda. They started the business with their own savings.
What does Chumbak sell?
Chumbak sells bags, wallets, jewellery, apparel, stationery and home products with colourful designs inspired by India.