Zouk
Zouk is an Indian vegan bags and accessories brand led by co-founder and CEO Disha Singh. It sells PETA approved handbags, wallets, laptop bags and totes that are handcrafted in India, mainly through its own online store.
| Co-founder and CEO | Disha Singh |
|---|---|
| Country | India |
| Products | Vegan bags and accessories |
| Certification | PETA approved |
| Lead investor (2021) | Stellaris Venture Partners |
| Website | zouk.co.in |
What is Zouk?
Zouk is an Indian direct to consumer brand of vegan bags and accessories. It is led by Disha Singh, co-founder and CEO. All of its products are vegan and PETA approved, and they are handcrafted in India.
Products and positioning
The brand focuses on everyday bags with an Indian design sensibility.
- Handbags and purses
- Wallets
- Laptop bags
- Tote bags and other accessories
Its positioning combines animal free materials with Indian craft, aimed at urban consumers looking for functional bags.
Distribution
Zouk sells primarily through its own online store. By the time of its pre Series A round it reported around 50,000 customers across India.
History
The company has raised venture funding to grow. An earlier seed round included Titan Capital and founders of the brands Beardo and Mamaearth. In 2021 it raised a 1.5 million dollar pre Series A round led by Stellaris Venture Partners, with participation from founders of Wow Skin Science, to expand across India, enter international markets and widen its range.
Why it matters
Zouk is one of the more visible Indian digital native accessories brands, and an example of vegan positioning being used to build a mainstream, venture backed fashion business.
Frequently asked questions
Is Zouk a vegan brand?
Yes, all Zouk products are vegan and PETA approved, and they are handcrafted in India.
Who founded Zouk?
Zouk is led by co-founder and CEO Disha Singh.