EcoRight
EcoRight is an Indian bag brand founded in 2017 in Ahmedabad by Udit Sood and his father Sanjiv Sood. It makes eco-friendly tote and lunch bags as alternatives to plastic.
| Founded | 2017 |
|---|---|
| Founders | Udit Sood and Sanjiv Sood |
| Base | Ahmedabad, India |
| Signature fabric | Juton, a jute and cotton blend |
| Website | ecoright.com |
What is EcoRight?
EcoRight is a bag brand from Ahmedabad, India, founded in 2017 by Udit Sood and his father, Sanjiv Sood. It was set up as an alternative to plastic bags.
Products and positioning
Its first product was the eco-friendly tote bag. The range has grown to include:
- Lunch bags
- Bags made from recycled cotton, using old T-shirts and bags
- Bags with eco-friendly puns or messages, created by in-house and freelance designers
Materials include juton, a fabric blending jute and cotton, and recycled cotton. Recycled plastic and polyester from certified Global Recycling Standard suppliers were planned, as was packaging made from corn, beet and potato starch.
Licensing
At the time of a 2019 YourStory report, EcoRight was preparing product lines under a licensing agreement with Disney.
Why it matters
EcoRight shows how a family-run Indian start-up built a business on replacing single-use plastic with reusable bags, and used licensing to broaden its appeal.
Frequently asked questions
Where is EcoRight from?
EcoRight is an Indian brand based in Ahmedabad.
What does EcoRight sell?
EcoRight sells eco-friendly tote bags and lunch bags, made from materials such as juton and recycled cotton.