29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Bags, accessories and eyewear

Desa

Turkey

Desa is a Turkish leather goods company founded in Istanbul in 1972 by Melih Çelet. It makes leather jackets, bags, shoes and accessories and runs around 70 stores in Turkey.

Facts
Founded1972
FounderMelih Çelet
HeadquartersIstanbul
StoresAbout 70 in Turkey
ListingBorsa Istanbul (DESA)
Websitedesa.com.tr
Segment
Premium
Categories
BagsWomenswearMenswearFootwearAccessories
Sales channels
Own storesWholesaleE-commerce

What is Desa?

Desa is a leather fashion company from Turkey, founded in 1972 by Melih Çelet, then a chemistry student. It is headquartered in Istanbul and listed on Borsa Istanbul.

Products and positioning

Desa's range covers:

  • Leather jackets
  • Bags, backpacks and suitcases
  • Shoes and accessories
  • Other leather goods

The company is vertically integrated, with factories in Istanbul and Düzce and its own tannery in Çorlu. As well as its own brands, it produces leather goods for international fashion brands.

Distribution

Desa runs around 70 retail stores in Turkey and serves the UK market, while exporting to the United States and Europe. It opened a New York office in 1986. Since the 1980s it has also been the distributor of Samsonite in Turkey.

Why it matters

Turkey is one of Europe's main sources of leather goods, and Desa is one of its best known brands, combining a domestic retail chain with manufacturing for international labels. That dual role makes it a useful example of how Turkish makers have built consumer brands on top of production expertise.

Frequently asked questions

Who founded Desa?

Desa was founded in 1972 by Melih Çelet, who was a chemistry student at the time.

What does Desa sell?

Leather jackets, bags, backpacks, suitcases, shoes and accessories.

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