Doughnut
Doughnut is a bag brand founded in Hong Kong in 2007 that mainly makes backpacks combining city styling with outdoor function. Its best-known line is the Macaroon.
| Founded | 2007 |
|---|---|
| Origin | Hong Kong |
| Core product | Backpacks |
| Signature line | Macaroon |
| Website | doughnutofficial.co.uk |
What is Doughnut?
Doughnut is a bag brand from Hong Kong, founded in 2007. It mainly makes backpacks that combine city styling with outdoor function.
Products and positioning
Features across the range include padded laptop compartments, waterproof zips and adjustable carry systems. The Macaroon is an everyday model with a capacity of 16 to 18 litres, and it appears in many versions such as mini, large and euro sizes. The Colorado is aimed at outdoor use and holds up to 21 litres.
Materials include water-resistant cotton twill, leather details, and Cordura or 600D nylon in some versions. Most of the products listed by retailers are unisex backpacks sold in a wide set of colours.
Distribution
Doughnut backpacks are sold through online fashion and luggage retailers in Europe, including Zalando, Wardow and Koffer24, typically at prices from roughly 50 to 95 euros.
Why it matters
Doughnut shows how a single backpack silhouette, in many colours and sizes, can carry a brand across retail platforms.
Frequently asked questions
Where is Doughnut from?
Doughnut is a bag brand from Hong Kong, founded in 2007.
What does Doughnut sell?
Doughnut mainly sells backpacks, including the Macaroon and Colorado models.