Vera Bradley
United States
Vera Bradley is an American maker of patterned handbags, luggage and accessories, founded in 1982 and listed on Nasdaq under the ticker VRA. Wikipedia says Ian Bickley became Chairman and CEO in March 2026.
| Founded | 1982 |
|---|---|
| Founders | Barbara Bradley Baekgaard and Patricia R. Miller |
| Listing | Nasdaq: VRA |
| Chairman and CEO | Ian Bickley (since March 2026) |
| Headquarters | Roanoke, Indiana |
| Website | verabradley.com |
What is Vera Bradley?
Vera Bradley is a US handbag and accessories company known for colourful patterns. It is a publicly traded company on Nasdaq under the symbol VRA.
History
Wikipedia says the company was founded in 1982 by Barbara Bradley Baekgaard and Patricia R. Miller, and incorporated on 15 November 1982. It is headquartered in Roanoke, Indiana.
Products and positioning
The range comprises handbags, luggage and fashion accessories, together with home accessories, office supplies and patterned gifts. The company also owns a 75 percent stake in Pura Vida Bracelets, acquired in 2019.
Business model and distribution
Wikipedia reports 126 retail stores as of February 2025, online sales since 2004, and an annual outlet sale in Fort Wayne. Licensing deals extend its designs to other companies' goods.
Leadership
Ian Bickley was named Chairman and CEO in March 2026, per Wikipedia. He had previously served as Executive Chairman and has been with the company for more than 24 years.
Why it matters
Vera Bradley is one of the few listed US accessories brands built on a single print-led identity, combining own retail, online sales and licensing. The page reviewed gives no revenue figures for the company, so none are quoted here.
Frequently asked questions
Who owns Vera Bradley?
Vera Bradley is a publicly traded company on Nasdaq under the ticker VRA, so it is owned by its shareholders.
Where is Vera Bradley from?
Vera Bradley is American and is headquartered in Roanoke, Indiana.