9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Bags, accessories and eyewear

bbase

Hong Kong

bbase, officially bbase Design Group, is a Hong Kong eyewear design and production company founded in 2002. It describes itself as a global leader in sustainable eyewear design and production.

Facts
Founded2002
HeadquartersHong Kong
Other officesNew York, Barcelona
FocusSustainable eyewear design and production
Websitebbase.com.hk
Segment
Mid-market
Categories
Eyewear
Sales channels
Wholesale

What is bbase?

bbase is an eyewear company headquartered in Hong Kong (Wong Chuk Hang), operating as bbase Design Group. According to its website it was founded in 2002 and also has offices in New York and Barcelona. The company says it works in over 65 countries.

Products and services

bbase designs and produces eyewear frames using sustainable materials and circular design principles. Its website lists several related offers:

  • bow index, a material comparison tool
  • 3D virtual showrooms
  • incubbase, an educational platform for future designers
  • Digital innovation services, including bbverse, bbLAB and bb20

The company also publishes eyewear trend research. In 2024 it launched a trend forecast titled State of the Vision 25-26.

Why it matters

bbase is an example of an eyewear specialist that combines design, manufacturing and digital tools for brand customers, with sustainability as its stated focus.

Frequently asked questions

Where is bbase from?

bbase is headquartered in Hong Kong and also has offices in New York and Barcelona.

What does bbase do?

bbase designs and produces eyewear frames, with a focus on sustainable materials and circular design.

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