Fenella Smith

Fenella Smith is a London accessories and homeware brand known for bold, original prints. It makes bags, travel accessories, purses, scarves and homeware in cotton, recycled cotton blends and canvas.

What is Fenella Smith?

Fenella Smith, which trades as Fenella Smith London, is a British design brand whose collections are designed in the United Kingdom. Its identity is built on bold, original patterns, drawing on a heritage in pattern design and on imagery inspired by captured experiences.

Products and positioning

The brand applies its prints across a broad range of everyday and travel products:

• Bags and luggage, including totes, weekenders, duffles, laptop bags, crossbody bags and rucksacks
• Travel accessories such as washbags, packing cubes, jewellery cases and beach towels
• Purses, wallets, silk scarves and laptop sleeves
• Homeware including mugs, bakeware, jugs, treat jars, wall art and notebooks

Products are offered in 100 per cent cotton, recycled cotton blends, recycled canvas, and canvas with leather. The brand describes its approach as sustainable, with attention to fabric traceability, longevity and re-use, and it offsets its carbon footprint through the platform Ecologi.

Distribution

Fenella Smith sells through its own online store and also supplies retailers via a wholesale programme.

Why it matters

Fenella Smith represents a type of print-led British label that extends a single design signature across bags, accessories and homeware, giving gift and lifestyle retailers a recognisable cross-category offer.

Frequently asked questions

Where is Fenella Smith from?

Fenella Smith is a British brand trading as Fenella Smith London, with collections designed in the UK.

What does Fenella Smith sell?

It sells printed bags, travel accessories, purses, silk scarves and homeware such as mugs, bakeware and wall art.

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