14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Bags, accessories and eyewear

Fiorelli

United Kingdom

Fiorelli is a London-based accessories brand that makes vegan, non-leather bags. Its designs focus on function, quality and affordability.

Facts
CountryUnited Kingdom
Based inLondon
CategoryVegan bags and accessories
Design teamAll-female
Charity partnerSmart Works
Websitefiorelli.com
Segment
Mid-market
Categories
BagsAccessories
Sales channels
E-commerce

What is Fiorelli?

Fiorelli is an accessories brand based in London with an all-female design team. It makes vegan accessories, with designs that focus on function, quality and affordability.

Products and positioning

The range is made without leather and covers a wide set of bag types and small accessories:

  • backpacks and crossbody bags
  • shoulder bags and totes
  • hobos and grab bags
  • mini bags and purses

The brand pitches itself at customers who want everyday bags at accessible prices, and it presents its non-leather materials as a core part of the offer rather than an add-on. Designs are built around everyday use, with bag shapes chosen for carrying comfort and practicality.

Partnerships

Fiorelli partners with Smart Works, a charity that helps women facing barriers to employment.

Why it matters

Fiorelli is a UK accessories label that has made non-leather materials its default. Its focus on function, quality and affordability, together with its charity partnership with Smart Works, defines how the brand presents itself to customers.

Frequently asked questions

Where is Fiorelli from?

Fiorelli is based in London, United Kingdom.

What does Fiorelli sell?

It sells vegan, non-leather bags and accessories, including backpacks, crossbody bags, totes and purses.

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