Fipper
Fipper is a Malaysian footwear brand known for colourful rubber flip-flop slippers. Founded in 2008 by Jack Lim with childhood friends, it sells styles for women, men and children through boutiques, distributors and online marketplaces.
| Founded | 2008 |
|---|---|
| Founder | Jack Lim |
| Company | Fipper Marketing Sdn. Bhd. |
| Manufacturing | Thailand |
| Website | fipperslipper.com |
What is Fipper?
Fipper is a flip-flop brand from Malaysia, operated by Fipper Marketing Sdn. Bhd. It focuses on simple rubber slippers sold in a wide palette of colours.
History
Founder Jack Lim entered the footwear business in 2008, starting the company with three childhood friends. Co-founder Jee Von later became chief executive. The brand opened its first international boutique in Cambodia in 2013.
Products and positioning
Fipper slippers are designed by an in-house team and produced by an exclusive manufacturer in Thailand using premium grade rubber. The range is organised by wearer:
- Women: styles such as Basic-S, Strappy, Slim, Glitter and Wedges-S
- Men: styles such as Wide, Basic, Black Series, Trekker and Refitt
- Children: Todd's, Kids and Junior
Distribution
The brand runs flagship boutiques in Malaysia and abroad, with outlets in Indonesia and flagship stores in Japan, Taiwan, the Maldives, Brunei and Morocco. Distributors cover markets including Australia, New Zealand, Vietnam, South Korea, the Philippines and South Africa. Online it sells through Zalora, Shopee, Lazada, FashionValet and a Tmall flagship for China.
Why it matters
Fipper shows how a single, inexpensive product category can support a regional brand with a recognisable identity and a mix of own retail, distributors and marketplaces.
Frequently asked questions
Where is Fipper from?
Fipper is a Malaysian brand, operated by Fipper Marketing Sdn. Bhd.
Who founded Fipper?
Fipper was founded by Jack Lim together with three childhood friends, with Jee Von as co-founder and chief executive.