Flexfit
Flexfit is a headwear brand made by Yupoong, known for fitted and stretch caps. Its history dates to 1974, and the Flexfit cap itself was introduced in 1995.
| Maker | Yupoong |
|---|---|
| First product | 1974 |
| Flexfit cap introduced | 1995 |
| Product lines | Flexfit, YP Classics, Delta, beanies |
| Website | flexfit-headwear.com |
What is Flexfit?
Flexfit is a headwear brand made by Yupoong, which describes itself as a family of brands. FF Headwear (EMEI) is the regional arm that sells the products, with offices in the UK, the Middle East and India.
History
The brand's own timeline starts with an idea and sketch in 1974. Key product milestones are:
- 1974: YP Classics Adjustable cap.
- 1978: YP Classics Snapback range.
- 1995: the Flexfit cap.
- 2007: Flexfit 210 Fitted, a flat-peak cap sized to fit a range of head sizes.
- 2013: Flexfit 110, a one-size cap that fits ten head sizes.
- 2016: Flexfit Delta, a seamless cap aimed at outdoor wear and sportswear.
Products and positioning
Current lines include the Flexfit cap, YP Classics, the 110 and 210 models, Delta, and YP beanies. The company stresses comfort, quality, ethics and innovation as recurring themes.
The brand's regional arm lists offices in the UK, the Middle East and India, and its product line has grown steadily from adjustable caps to stretch-fit and seamless designs over five decades.
Frequently asked questions
Who makes Flexfit caps?
Flexfit caps are made by Yupoong, which also owns the YP Classics line.
What does Flexfit sell?
Flexfit sells fitted and adjustable caps, snapbacks and beanies.