Gold City
Gold City (Goldcity) is a Thai footwear brand founded in 1950 that is best known for school shoes. It also makes canvas sneakers, sandals, sports shoes and leather work shoes at accessible prices.
| Founded | 1950 |
|---|---|
| Origin | Thailand |
| Best known for | School shoes |
| Also | Contract manufacturing for other brands |
| Website | goldcityshop.com |
What is Gold City?
Gold City, written GOLDCITY, is a footwear brand from Thailand. It ranks among the leading names in the Thai school shoe market, which remains its largest product category.
History
The brand dates back to 1950, when Supat and Ruenngam Jinapan started a handmade canvas shoe workshop with eight workers. Its early products were rubber waterproof boots, canvas shoes and sandals, followed by school shoes and later fashion footwear.
Products and positioning
Today the range covers school shoes, fashion canvas sneakers, sandals, sports shoes, leather work shoes and casual shoes. School shoes still account for the largest share of sales, and the brand has added fashion styling to them. Prices are positioned to be accessible to ordinary Thai consumers, and the brand campaign has used the theme every step is possible.
- School shoes, the historic best seller
- Canvas sneakers and sandals
- Sports and leather work shoes
Distribution
Besides its own label, Gold City manufactures shoes under contract for Thai and foreign brands, and it sells online through goldcityshop.com.
Why it matters
Gold City is a long established Thai manufacturer that uses its production expertise to extend a school shoe heritage into wider fashion footwear.
Frequently asked questions
Where is Gold City from?
Gold City is a Thai footwear brand that began in 1950 as a handmade canvas shoe workshop.
What does Gold City sell?
Gold City sells school shoes, canvas sneakers, sandals, sports shoes and leather work shoes.