29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Groups and owners

Association Familiale Mulliez: all brands

The 2 brands of Association Familiale Mulliez in our brand directory, with owner, origin and segment. Each profile is researched and sourced.

Brice: Brice is a French menswear retail chain founded in 1985 by Dominique Marcadé and based in Roubaix. It sells affordable, classic men's clothing from jeans and knitwear to suits.

Decathlon: Decathlon is a French sporting goods retailer and brand owner founded in 1976 by Michel Leclercq, with its first store near Lille. Privately held and controlled by the Mulliez family's holding AFM, it designs, produces and sells its own brands through more than 1,700 stores worldwide. Since 2025 it has been led by chief executive Javier López.

All brands